AI companies are slashing prices to grow their footprint in India’s rapidly expanding digital market.
OpenAI offers ChatGPT at one-fifth of its U.S. price, while Elon Musk’s xAI provides Grok at one-quarter of its American rate.
Perplexity, a search-focused AI startup, gives its service free for one year to 360 million Airtel users.
The push reflects India’s fast adoption of new technology.
A recent survey shows 92% of office workers in India use AI tools, compared with 64% in the U.S. Lower prices aim to secure millions of users, collect usage data, and position India as a key testing ground for global AI development.